ABOUT
Created original editorial illustrations for The Current, The Trade Desk's publication covering advertising technology and industry insights. Working at rapid pace, I produced 3+ illustrations weekly while maintaining visual consistency across complex technical topics.
BUSINESS CHALLENGE
The Current needed to make dense, technical advertising industry content more accessible and engaging for busy executives and marketing professionals. Articles covering programmatic advertising, data privacy, and industry trends required visual storytelling that could quickly communicate complex concepts.
MY ROLE
Illustration • Concept Development • Art Direction • Motion/Animation • Asset Production
Animated gifs for articles
PROCESS & DELIVERABLES
IMPACT
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of The Trade Desk.