How Twitter Makes Money – Animated Explainer Video
Twitter Health & Safety Videos
Team
Studio & Global Consumer Marketing
Role
Designer
Industry
Social Media Corp
How Twitter Makes Money – Animated Explainer Video
Twitter Health & Safety Videos
Team
Studio &
Global Consumer Marketing
Role
Designer
Industry
Social Media Corp
ABOUT
A Netflix-style explainer created with Global Consumer Marketing to demystify how Twitter earns revenue. Inspired by the educational storytelling of Khan Academy and The New York Times, the video used motion graphics, voiceover, and editorial pacing to make Twitter’s complex monetization systems clear and engaging for both consumers and advertisers — signaling transparency while addressing curiosity and skepticism.
A docu-style explainer showing how Twitter earns revenue, inspired by Netflix and Khan Academy storytelling.
MY ROLE
Art Direction • Storyboards & Styleframes • Design & Early Animation •. Collaboration
I led the creative foundation of the project, collaborating with Global Consumer Marketing and Fellow to shape the final outcome. I defined the art direction and visual tone, developed storyboards and styleframes to establish the narrative flow and design system, and created design assets and early animation tests to set the motion direction. I partnered closely with Global Consumer Marketing on strategy and with Fellow for production of the final video.
Led design direction and creative foundation:
Art direction + storyboards
Styleframes + early animation
Collaboration with GCM + Fellow
TEAM
Project manager • Producer • Designer (me) • Copy Editor • Production agency
Project manager
Producer
Designer (me)
Copy Editor
Production agency
APPROACH
To make Twitter’s business model clear and approachable, I broke down the content into simple, digestible scenes. My design direction focused on clarity, hierarchy, and brand alignment:
Scene Structure – Broke complex revenue streams into short, storyboarded vignettes.
Motion & Typography – Used animation and type to emphasize key ideas and pacing.
Visual Hierarchy – Balanced charts, icons, and text for easy comprehension.
Brand Alignment – Maintained Twitter’s identity while adopting an approachable, documentary-style tone.
Broke down Twitter’s business model into clear, digestible scenes:
Storyboarded vignettes simplifying revenue streams.
Motion + typography to highlight key ideas.
Brand alignment with an approachable, documentary tone.
Final video (Produced by Fellow)
Final Storyboard – Page 1 (Design by Jen Satzger)
Final Storyboard – Page 2 (Design by Jen Satzger)
Impact
The video achieved its goal of making Twitter’s business model transparent and easy to understand, with clear outcomes:
Simplified complexity – Translated a dense revenue model into an approachable, engaging story.
Educational clarity – Balanced brand storytelling with motion graphics for comprehension.
Audience trust – Built transparency and reinforced trust among consumers and advertisers.
Collaboration – My creative direction and storyboards set the foundation; Fellow executed the final production.
Made Twitter’s business model clear and transparent:
Simplified complexity
Built trust with consumers & advertisers
Produced with Fellow, based on my direction
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Twitter.