Twitter health & safety video series

Twitter Health & Safety Videos

Team

Studio & Consumer Product Marketing

Role

Designer

Industry

Social Media Corp

Twitter health & safety video series

Twitter Health & Safety Videos

Team

Studio & Consumer Product Marketing

Role

Designer

Industry

Social Media Corp

ABOUT

Short explainer videos clarifying new and evolving Health & Safety features, making policy and product changes easy to understand for a broad audience. Created with Consumer Product Marketing and deployed globally via @TwitterSafety as evergreen content, the series focused on users most concerned about safety and the spread of misleading information.

Created with Consumer Product Marketing and deployed globally via @TwitterSafety as evergreen content, the series focused on users most concerned about safety and the spread of misleading information.

Impact

  • Enabled adoption of new Health & Safety features by making them easier to understand and use

  • Clarified product and policy changes through short, engaging video explainers

  • Scaled globally via @TwitterSafety as evergreen content, reaching users most concerned about safety and misinformation

MY ROLE

Art Direction • Motion & Visual Design • S toryboarding

Led art direction and design, creating detailed storyboards and styleframes for each spot. Collaborated closely with an external production agency; providing creative direction, review notes, and QC through final delivery.

Led art direction and design, creating detailed storyboards and styleframes for each spot. Collaborated with an external agency on production.

TEAM

Project manager • Producer • Designer (me) Copy Editor • Production agency

  • Project manager

  • Producer

  • Designer (me)

  • Copy Editor

  • Production agency

APPROACH

Type-driven storytelling with simple iconography and folk-tale framing. Designed for sound-off viewing with high-contrast captions, fast comprehension, and reuse across channels.

Conversation Controls

Choose Who Replies

Conversation Controls Tweet on Twitter

Conversation Controls storyboard

Misleading Information

Misinformation Label

Misleading Information Tweet on Twitter

Misleading Information storyboard

Reply Prompts

Gentle Prompt

Reply Prompts Tweet on Twitter

Reply Prompts storyboard

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Twitter.

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Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger.