ABOUT
Impact
Enabled adoption of new Health & Safety features by making them easier to understand and use
Clarified product and policy changes through short, engaging video explainers
Scaled globally via @TwitterSafety as evergreen content, reaching users most concerned about safety and misinformation
TEAM
APPROACH
Conversation Controls
Choose Who Replies
Conversation Controls Tweet on Twitter
Conversation Controls storyboard
Misleading Information
Misinformation Label
Misleading Information Tweet on Twitter
Misleading Information storyboard
Reply Prompts
Gentle Prompt
Reply Prompts Tweet on Twitter
Reply Prompts storyboard
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Twitter.