Empovia Website & Resource Hub

Client

Empovia

Role

Lead Designer

Industry

Learning and development

Empovia Website & Resource Hub

Client

Empovia

Role

Lead Designer

Industry

Learning and development

Overview

My Role

Goals

Solution

Impact

ABOUT

Empovia, formerly Change Catalyst, is a leader in Diversity, Equity, and Inclusion (DEI). As part of its rebrand into a platform for empowered learning and development, the organization needed a new website to reflect its modern identity and expanded offerings. The project began with an inherited design that didn’t align with the new vision, while development was set to begin in just one week — requiring a fast reset and streamlined process. The new site had to balance Empovia’s decade of credibility with a fresh identity that would attract new audiences.

Empovia, formerly Change Catalyst, rebranded into a platform for empowered learning and development. With development starting in just one week, the website redesign required a fast reset to reflect the new identity while balancing long-term credibility with a modern look.

BUSINESS PROBLEMS

  • Repositioning a Legacy Brand – Shifting from Change Catalyst to a modern learning platform.

  • Balancing Modernity with Trust – Introducing innovation while preserving credibility.

  • Diverse Audiences – Serving enterprises, nonprofits, and individuals with distinct needs.

  • Scalability – Building flexible architecture to support future expansion.

Repositioning a Legacy Brand – Shifting from Change Catalyst to a modern learning platform.

Balancing Modernity with Trust – Introducing innovation while preserving credibility.

Diverse Audiences – Serving enterprises, nonprofits, and individuals with distinct needs.

Scalability – Building flexible architecture to support future expansion.

Legacy design lacked scalability and modern identity; the redesign reintroduced clarity, usability, and alignment with Empovia’s rebrand.

Empovia site redesign showcasing brand evolution.

PROJECT OUTCOMES

Modern Brand Presence

Repositioned Empovia with a bold, scalable website that reflected its rebrand.

User-Centered Experience

Streamlined navigation and clear content for enterprise, nonprofit, and individual audience

Scalable Design System

Delivered modular CMS templates and podcast assets to ensure consistent growth.

Modern Brand Presence
Repositioned Empovia with a bold, scalable website that reflected its rebrand.

User-Centered Experience
Streamlined navigation and clear content for enterprise, nonprofit, and individual audience

Scalable Design System
Delivered modular CMS templates and podcast assets to ensure consistent growth.

High-fidelity wireframes and detailed redlines delivered for engineering handoff in a compressed timeline.

Figma specs and redlines for rapid handoff.

MY ROLE

Art Direction • Brand Identity • Web Design & Handoff

I led design, UI/UX, and art direction for Empovia’s website and branded podcast templates. I defined a modern visual style that balanced vibrancy with professionalism, designed responsive layouts and build-ready specs in Figma, and partnered with engineering on the WordPress implementation. To extend the brand, I also created Canva templates for the Leading with Empathy & Allyship podcast, ensuring consistency across platforms.

Led design, UI/UX, and art direction for Empovia’s site and podcast templates, ensuring responsive build and consistent brand extensions.

TEAM

Founder • Project Manager • Designer (me) • External Agency – Engineering Manager • Engineers (2)

Founder • Project Manager • Designer (me)
External Agency – Engineering Manager • Engineers (2)

GOALS

The redesign aimed to communicate Empovia’s rebrand while building a scalable, user-friendly platform that could serve diverse audiences. With a condensed timeline, clarity and speed were critical.

  1. Communicate the Rebrand – Position Empovia as a modern learning and development platform.

  1. Highlight Services – Showcase workshops, coaching, and courses in a clear, engaging way.

  1. Improve Navigation – Establish intuitive, accessible pathways for enterprise, nonprofit, and individual audiences.

  1. Scalable Framework – Build a modular structure to grow with future content.

  1. Values in Design – Visually reflect Empovia’s commitment to inclusion, empowerment, and progress.

SOLUTION

The project evolved from finishing an inherited design to delivering a complete redesign, allowing Empovia to fully realign its site with the new brand and vision.

  1. Design reset: Addressing inherited challenges

Originally tasked with completing an inherited site design, the scope quickly shifted after client discussions. The decision to start fresh made it possible to reimagine the site and content flow, realigning with Empovia’s updated brand direction.

  1. Design Reset

Shifting from finishing an inherited design to a full redesign, realigning the site with Empovia’s evolving brand and vision.

Inherited design and original moodboard.

  1. Design & brand alignment

Empovia’s guidelines emphasized vibrant colors and gradients. These were applied through dynamic header backgrounds and humanist typography, creating a warm, approachable, and credible identity.

  1. Brand Alignment

Applied vibrant gradients, dynamic backgrounds, and humanist typography for a modern, warm, and credible identity.

Brand-aligned strategy using vibrant gradients and humanist typography to convey warmth and inclusivity.

Gradients and humanist type reflect Empovia’s inclusive brand.

Gradients and humanist type reflect Empovia’s brand.

  1. Rapid development approach

With only a week before development began, high-fidelity wireframes replaced lengthy exploration and testing. Detailed specs supported engineering for a smooth WordPress implementation.

  1. Rapid Development

With just one week before dev was scheduled. Skipped traditional wireframes; delivered high-fidelity layouts with detailed specs for fast approval and handoff.

High-fidelity wireframes accelerated review and enabled a smooth handoff to engineering.

High-fidelity wireframes accelerated review and a smooth handoff.

High-fidelity wireframes sped up review and handoff.

UI style guide defining typography, color, and component standards to ensure consistency across the redesigned site.

Style guide set typography, color, and component standards.

  1. Final design

Delivered a scalable site architecture and modular system with clear navigation, accessibility, and brand consistency across platforms. Podcast templates extended the rebrand to Empovia’s Leading with Empathy & Allyship series.

  1. Final Design

Scalable, modular site with clear navigation and accessibility. Extended Empovia’s inclusive brand to the Leading with Empathy & Allyship podcast.

Responsive layouts ensured accessibility and a consistent experience across devices.

Responsive layouts for accessibility and consistency.

Flexible Canva templates extended the rebrand to podcast promotions and social media.

Podcast templates extended branding to media.

The redesign established a scalable digital foundation—unifying Empovia’s brand identity across web, eLearning, and media.

Scalable design unified Empovia across web and media.

IMPACT & INSIGHTS

The launch delivered a platform that captured Empovia’s transformation and created a foundation for future growth. Just as importantly, the process revealed lessons about balancing speed with strategy.

Modernized Identity
Successfully repositioned Empovia with a bold, contemporary website.

Scalable & Modular
The CMS-ready structure supports ongoing growth without major rebuilds.

Improved Usability
Clear information hierarchy and responsive design improved engagement across audiences.

Cross-Channel Consistency
Extended branding to podcast and media templates for a unified presence.

Key Learnings
Tight timelines demand efficiency; high-fidelity prototyping accelerates approvals. Aligning design with brand transformation ensures long-term value.

  • Modern Identity – Bold redesign repositioned Empovia.

  • Scalable – CMS-ready framework supports growth.

  • Usability – Clear structure improved engagement.

  • Consistency – Branding extended to podcasts/media.

  • Key Insight – Speed + brand alignment ensure lasting value.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Empovia.

Let’s create bold, scalable design together!

Let’s create something great!

Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger.