Pinterest campaigns & editorial marketing

Pinterest Create Site Redesign

Team

Content Enablement & Global Content Marketing (GCO)

Role

Lead Web Designer

Industry

Social Media Corp

Pinterest campaigns & editorial marketing

Pinterest Create Site Redesign

Team

Content Enablement & Global Content Marketing (GCO)

Role

Lead Web Designer

Industry

Social Media Corp

Overview

Contests

Blogs

ABOUT

To support Pinterest’s partners, I designed scalable campaign and editorial systems that turned both seasonal challenges and blog content into full-funnel marketing drivers. From landing pages and templates to ads, social, and email, these programs connected awareness to action while ensuring consistency across regions and surfaces.

Partners at Pinterest needed repeatable campaign structures that could run across surfaces — from contests driving creator participation to blogs educating and retaining audiences.

MY ROLE

Campaign Design • Multi-Channel Marketing • Systems Design

I led system design, art direction, and campaign execution across Pinterest’s content challenges and editorial marketing. I built reusable templates, defined the visual approach, and created multi-channel assets to scale engagement globally.

Led system design, art direction, and campaign assets for Pinterest challenges and blogs, scaling engagement globally.

TEAM

CORE (3) – Strategist • Designer (me) • Copy Editor

SUPPORT – GCO Regional partners • Localization (3) • Engineers (2) + Engineering Manager

Content Challenges (Contests)

BUSINESS PROBLEMS

Cross-functional partners needed a way to launch seasonal content challenges quickly and consistently. Without a repeatable framework, campaigns required custom design support each time, leading to delays, inconsistencies, and inefficiencies in scaling across regions.

Cross-functional partners needed seasonal contests that could launch quickly without reinventing design each time.

GOALS

  • Create a repeatable campaign system partners could launch independently

  • Ensure brand consistency across regions and verticals

  • Drive a full-funnel path from awareness to participation

SOLUTION

To drive participation and make campaigns scalable, I designed a full-funnel system that combined awareness, engagement, and conversion touchpoints:

  • Landing page + submission form to capture entries and provide clear campaign details

  • Paid house ads and organic social posts to build top-funnel awareness

  • Email banners and campaign emails to re-engage existing partners

  • Discourse posts to reach community members in-platform and spark conversation

  • Figma templates for cross-functional partners, enabling them to localize and launch challenges quickly while maintaining brand consistency

To drive participation and make campaigns scalable, I designed a full-funnel system that combined awareness, engagement, and conversion touchpoints:

  • Landing page + submission form

  • Paid house ads and organic social posts

  • Email banners and campaign emails

  • Discourse posts

  • Figma templates for cross-functional partners

Supporting assets — in-platform placements, emails, discourse post — driving awareness and participation across channels.

Reusable Figma template enabling partners to localize and launch challenges while maintaining brand consistency.

IMPACT

The content challenges system filled Pinterest’s content funnel, driving both awareness and participation.

  • Cut time-to-launch for partners by providing ready-to-use templates

  • Ensured consistency across multiple challenge campaigns and regions

  • Connected awareness to participation through a clear, repeatable funnel of ads, emails, and landing pages

The content challenges system filled Pinterest’s content funnel, driving both awareness and participation.

  • Cut time-to-launch
    Ensured consistency

  • Connected awareness to participation

Editorial Blogs & Success Stories

BUSINESS PROBLEMS

Pinterest needed to extend engagement beyond one-off content challenges. Blog posts and success stories existed, but they weren’t fully leveraged as campaign drivers across surfaces.

GOALS

  • Turn blogs into campaign-ready touchpoints, not just static content

  • Reinforce Pinterest as an educational and inspirational resource

  • Drive engagement through multi-channel distribution (ads, social, email, in-platform)

SOLUTION

To extend engagement beyond challenges, I designed a full-funnel system that turned editorial content into campaign drivers:

  • Blog visuals and success story graphics aligned with Pinterest’s editorial and educational tone.

  • House ads and organic social posts to build awareness and highlight partner success.

  • Email banners and discourse posts to re-engage audiences and spark conversation.

  • What’s New features to surface stories across the platform and reinforce discovery.

To extend engagement beyond challenges, I designed a full-funnel system that turned editorial content into campaign drivers:

  • Blog visuals and success story graphics

  • House ads and organic social posts

  • Email banners and discourse posts

Multi-channel blog promotion — paid ads, organic social posts, emails, and blog visuals driving engagement

House ads scaled across multiple blog stories, extending visibility within Pinterest’s ecosystem

IMPACT

Editorial blogs and success stories became full-funnel drivers of engagement.

  • Extended reach through paid ads, organic social posts, and in-platform promotion

  • Strengthened retention by surfacing education and inspiration beyond one-off challenges

  • Created continuity across marketing and editorial channels, reinforcing Pinterest as a discovery hub

Editorial blogs and success stories became full-funnel drivers of engagement.

  • Extended reach

  • Strengthened retention

  • Created continuity

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Pinterest.

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Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger Design.

Website design and content ©2025 Jen Satzger.