About
Pinterest Create is an educational hub that helps creators, merchants, publishers, and media companies grow on Pinterest. With tools, trend insights, resources, and success stories, it empowers users to create impactful content, reach new audiences, and achieve their goals.
business problems
Project Outcomes
Expansion that Scales
Expanded beyond creators to a multi-audience hub and streamlined navigation, introducing new entry points for merchants, publishers, and brands.
My Role
Brought to life through desktop and mobile menus that make resources easier to find across devices.
Goals
Solution
The redesign of Pinterest Create centered on making the site a true discovery engine. An ecosystem that inspires exploration, connects partners to education, and scales with Pinterest’s future.
The new homepage uses immersive storytelling and clearer hierarchy to guide users from inspiration to action.
What’s New user journey shows how users move from timely content to actionable next steps
Navigation That Connects Users to What Matters Most
We restructured site navigation to make journeys clearer and more scalable.
The reimagined sitemap introduces clear pathways for each content creator type.
Brought to life through desktop and mobile menus that make resources easier to find across devices.
Content That Engages Every Audience
Content hubs were redesigned to provide both inspiration and practical value.
For Your Brand introduced dedicated pages for each audience.
Features & Tools hub launched with six new subpages, from Pins to Catalog Upload.
Content Calendar expanded into a full-month scannable format.
Trends redesigned to surface evergreen monthly themes and featured creators.
Learning Programs That Build Expertise
Education became a long-term growth driver.
Pinterest Content Academy launched as a structured training platform.
Pinterest Educator Program spotlighted experts to build credibility and trust.
Success Stories were redesigned for easier discovery and quick learning.
Campaigns That Fuel Growth
We integrated campaigns directly into the hub to support adoption.
Seasonal content challenges became interactive site features.
Product launches were supported by dedicated landing pages.
Cross-functional marketing partnerships amplified campaign reach.
Seasonal challenges turn trends into action—helping creators and brands grow their presence on Pinterest.
A CMS Built for Scale
Behind the scenes, we rebuilt the platform for sustainability.
Flexible CMS templates allowed scalable layouts.
Editorial workflows reduced publishing time significantly.
Global teams were trained in Contentful, enabling consistent rollouts across 18+ regions.
Snapshot of what we achieved in the first year
Impact & Insights
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Pinterest.